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Stop Boosting Posts Like You’re Feeding Coins Into a Haunted Vending Machine by BoostBC
There’s a special kind of optimism that happens when someone clicks the blue “Boost Post” button on Meta.
5 hours ago2 min read


Hard Work, Honest Service, and a Little Bit of Everything: Meet Odd Job By BoostBC
Born and raised in the Okanagan, the team behind Odd Job built their business on something simple: showing up, working hard, and helping people tackle the jobs they don’t have the time, equipment, or manpower to handle themselves.
3 days ago2 min read


Game On, Kelowna! Memorial Cup 2026 Is Coming to Town by BoostBC
The return of the 2026 Memorial Cup is set to bring excitement, celebration and a major economic boost to Kelowna as the city prepares to host the prestigious championship tournament for the first time in more than 20 years. From May 21–31, 2026, hockey fans from across Canada will gather at Prospera Place to watch the nation’s top junior hockey teams compete for one of the sport’s most iconic trophies.
4 days ago2 min read


What Is “AI Slop” and How Is It Affecting Your Business? by BoostBC
Artificial intelligence has made it easier than ever to generate content at scale. From blog posts and product descriptions to social media captions, AI tools can produce massive volumes of text, images, and even videos in seconds. But alongside this productivity boost, a new term has emerged: AI slop“AI slop” refers to low-quality, mass-produced content generated by artificial intelligence with little to no human oversight.
5 days ago2 min read


Marketing vs Sales: Why Most Businesses Are Doing It Backwards by BoostBC
Your sales team isn’t the problem your pipeline is. Too many businesses obsess over closing techniques, scripts, and follow-ups while ignoring the real issue: weak or misaligned marketing. If leads aren’t qualified, nurtured, or even the right fit to begin with, no amount of sales skill will consistently save the deal.The Real Disconnect? Marketing is supposed to warm the room. Sales is supposed to close it.
7 days ago2 min read


What Does “Good Marketing” Actually Look Like? (Real Metrics That Matter) By BoostBC
10,000 views. Zero sales. Is that good marketing? Not even close. The problem isn’t effort it’s measurement. Too many businesses are told their marketing is “working” based on numbers that look impressive but don’t actually grow revenue. Let’s break down what really matters.
May 262 min read


I Tried Marketing Before and It Didn’t Work” — Here’s Why by BoostBC
If marketing “didn’t work,” it’s usually not because marketing failed—it’s because the approach did.
That distinction matters.
A lot of businesses walk away from marketing after a bad experience. Wasted budget. No clear results. Frustration. Completely valid.
But when you look closer, there are usually three patterns behind it.
May 252 min read


Boaters Welcome Back as Cook Road Launch Reopens for Summer by BoostBC
As temperatures rise and boating season approaches, Kelowna residents and visitors can once again access the Cook Road boat launch, which is now officially open following the completion of annual spring dredging work.
Each year, sediment naturally builds up around the launch area, making dredging an essential part of maintaining safe and reliable access to Okanagan Lake. The recently completed work removed accumulated sand and sediment, ensuring the launch is fully operation
May 242 min read


Why Cheap Branding Is Costing You More Than You Think by BoostBC
Cheap branding doesn’t save businesses money, it quietly drains revenue. Across industries, companies that rely on rushed logos, generic templates, and inconsistent messaging often find themselves working harder to convince customers they’re worth choosing. Premium branding, by contrast, doesn’t just look better; it sells better. It builds trust faster, shortens the sales cycle, and increases perceived value before a single conversation begins.
May 232 min read
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