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The June Digital Cleanup: 10 Things Your Business Should Fix Before Summer Gets Busy by BoostBC
- Alyssa
- 3 days ago
- 3 min read
The June Digital Cleanup: 10 Things Your Business Should Fix Before Summer Gets Busy by BoostBC
You wouldn't head into summer with a cluttered garage, a dirty storefront, or last year's flyers still hanging in the window. So why let your online presence do exactly that?
As summer approaches in BC, customers are searching, clicking, calling, and booking. Before the busy season hits full swing, now is the perfect time for a digital cleanup. Think of it as spring cleaning for your website, Google profile, and online marketing.
Here are 10 quick wins that can help your business look polished, professional, and ready for summer.
1. Give Your Homepage a Summer Tune-Up
Still promoting a winter special? Mentioning services you no longer offer? Take a fresh look at your homepage and make sure it reflects what's happening in your business right now for the summer.
2. Dust Off Your Google Business Profile
Your Google Business Profile is often your first impression. Double-check your hours, phone number, website link, and service areas. Bonus points for uploading fresh photos that show off your team, projects, or storefront.
3. Retire Outdated Service Pages
Nothing says "we haven't updated this in years" like an old service page with outdated information. Refresh descriptions, update photos, and make sure every page accurately reflects what you offer today.
4. Hunt Down Broken Links
Few things frustrate visitors faster than clicking a button that goes nowhere. Run a quick website check and fix any broken links before potential customers give up and move on.
5. Test Your Contact Forms
Here's a scary thought: what if leads have been trying to contact you and your form isn't working?
Take two minutes to test every form on your website. Your future self will thank you.
6. Refresh Your Social Media Profiles
Make sure your bio, contact information, website links, and profile images are current. Consistency across platforms helps build trust and makes it easier for customers to reach you.
7. Ask for Fresh Reviews
Summer shoppers trust recent reviews far more than ones from three years ago. Reach out to happy customers and ask for a quick review. Most people are happy to help when asked.
8. Check Your SEO Basics
Review your page titles, meta descriptions, and local keywords. A few small updates today can help more customers find you tomorrow.
9. Get Your Ads Ready Before Everyone Else
Planning to run Google Ads or social media campaigns this summer? Set them up now. Waiting until you're already busy usually means missed opportunities.
10. Schedule Ongoing Maintenance
Websites are a lot like vehicles, they perform best when they're regularly maintained. Security updates, backups, and performance checks help prevent breakdowns at the worst possible time.
Ready for a Stress-Free Summer?
A June digital cleanup doesn't have to take all day. A few simple updates can improve your visibility, create a better customer experience, and help you capture more business during the busiest months of the year.
That's where BoostBC comes in.
We help BC businesses keep their digital presence running smoothly. Whether you need a one-time cleanup or ongoing help throughout the year, our local team can take care of the details so you can focus on serving your customers.
Summer is busy enough. Let us at BoostBC handle the digital housekeeping while you focus on growing your business.
