A website isn’t a “set it and forget it” asset, it's more like a living part of your business. When it’s maintained well, it works for you 24/7. But when it’s neglected, the hidden costs can quietly stack up and start impacting your growth in ways you might not immediately notice.

Refresh or Regret: How Often Should You Update Your Website? By BoostBC Your website is often the first impression your business makes, so keeping it fresh isn’t just a “nice to have,” it’s essential. But how often should you actually update your website? Well the answer depends on what you’re updating, but one thing is clear: regular updates keep your business looking active, relevant, and trustworthy. Let’s break it down.