Case Study: Designing a Bold Identity for Brokenogan: Crafting a Logo that Reflects

Case Study: Brokenogan - "We Fix Sh*t"

Client Overview: Brokenogan is a local business run by Jayson, a skilled welder by trade and an automotive enthusiast with a passion for fixing and restoring everything from cars to machinery. With a slogan like "We Fix Shit," the brand embraces a no-nonsense, hands-on approach to problem-solving, catering to customers who appreciate both quality work and a bit of humor.

Objective: Brokenogan approached us to create a logo that would represent their unique brand personality – one that balances professionalism with the raw, gritty nature of their work. Jayson wanted a logo that would resonate with his target audience and help establish Brokenogan as a reliable and approachable local business.

Solution: We designed a bold, straightforward logo that reflects Jayson’s passion for welding and fixing things. The logo uses clean lines and industrial elements to represent the craftsmanship behind the work, paired with a modern, edgy font to echo the brand's unapologetic attitude. The combination of the visual and slogan perfectly captures the essence of Brokenogan – a place where no job is too tough and no repair is too complex.

Results: The new logo has been well-received by Brokenogan’s clients, helping to increase brand visibility and recognition within the local community. It’s a perfect representation of Jayson’s approach to business: practical, skilled, and unafraid to get dirty to get the job done.

Ready to Build Your Brand?

At BoostBC, we specialize in helping businesses like yours stand out with creative, customized design solutions. Whether you’re looking for a logo that speaks to your values or a complete rebrand, we’ve got you covered.

Contact us today to take the next step in building a brand that resonates with your audience.