Some of Kelowna's best businesses begin with a simple idea, and for Railside Brewing, that idea started in a driveway.Railside Brewing Kelowna. Long before the brewery became a neighbourhood favourite, co-owners Matt Grieve and Rob Leinemann were simply high school friends with a shared dream. Rob spent years perfecting recipes while brewing beer in his driveway, earning the inspiration behind Railside's slogan "Driveway Developed." When the opportunity came to turn that pass

Summer has a way of making everything feel a little more relaxed. People are spending time outside, taking vacations, attending events, and generally soaking up every bit of sunshine they can. But while your customers may be in summer mode, your marketing shouldn't take a holiday. In fact, summer is one of the best times to get creative with your marketing. One fun strategy we love is creating a "Summer Bucket List" campaign for your business.

Let's talk about business personalities. Imagine walking into a party. There's the person who instantly makes everyone feel welcome, remembers your name, tells great stories, and somehow makes the entire room feel more fun. Then there's the person who stands awkwardly in the corner, gives one-word answers, and disappears before anyone really gets to know them. Now ask yourself... which one is your business?

Every business owner knows someone who knows someone who can build a website. Maybe it was your cousin. Maybe your neighbour's teenager. Maybe a friend who "does computers." And hey, if your website is working, that's great! But what happens when something breaks, your site disappears, or you suddenly need to update it and nobody remembers where anything is?That's where the "My Cousin Built My Website" Emergency Preparedness Kit comes in.

While many businesses are focused on summer vacations, patio season, and enjoying the warmer weather, savvy business owners know that June is actually one of the most important months of the year for marketing planning. Why? Because fall arrives faster than most businesses expect.

For many business owners, summer feels like the perfect time to ease off the gas. Vacations, longer days, and shifting customer routines often make marketing feel less urgent. But while some businesses slow down their online efforts, others see summer as a golden opportunity and they're capturing attention, leads, and sales while the competition goes quietThe reality is that your customers don't stop scrolling just because it's July.

Running a local business in Kelowna comes with equal parts excitement, chaos, creativity, and caffeine. At BoostBC, we’ve always believed that business should feel personal because behind every website launch, marketing campaign, logo design, or custom apparel order is a real person trusting us with their vision. That trust means everything to us.As a proudly local business rooted in the Okanagan, our goal has never been just to “sell services.” We want to help businesses gro

More effort doesn’t equal more results and in marketing, that assumption gets expensive fast.

Most growth campaigns don’t fail because of bad ads they fail because the thinking behind them is shallow.

10,000 views. Zero sales. Is that good marketing? Not even close. The problem isn’t effort it’s measurement. Too many businesses are told their marketing is “working” based on numbers that look impressive but don’t actually grow revenue. Let’s break down what really matters.

If marketing “didn’t work,” it’s usually not because marketing failed—it’s because the approach did. That distinction matters. A lot of businesses walk away from marketing after a bad experience. Wasted budget. No clear results. Frustration. Completely valid. But when you look closer, there are usually three patterns behind it.

Your audience isn’t ignoring your ads, they’re actively avoiding them. That’s the uncomfortable truth most brands haven’t fully accepted yet. Billboards blur into the background. Email blasts go unopened. Social ads get skipped in under a second. Traditional marketing didn’t just become less effective it lost relevance in a world where attention is earned, not bought.

If you’re “just picking a number” for your marketing budget, you’re already behind. The right investment isn’t random it’s calculated. And while every business is different, there are clear benchmarks and strategies that remove the guesswork. Let’s make this simple.

BoostBC Founder Alecia Streleoff Places 4th in Quarter-Finals While Supporting BC Businesses and GENYOUth

Discover how BoostBC founder Alecia Streleoff turned adversity into opportunity, building a thriving digital agency that empowers small businesses across British Columbia to grow, connect, and succeed.

Not sure if your business needs a custom app or if off-the-shelf tools are enough? Learn a simple framework to decide, avoid wasted spend, and move forward with confidence with guidance from BoostBC.BoostBC, custom app development, custom software vs off the shelf, startup technology decisions, small business software, MVP development, product validation, app development Kelowna, BC small business, tech strategy, business process automation, workflow optimization, digital tra

Jail-Proof SEO: 7 White-Hat Strategies to Grow Your Google Rankings Without Risking a Penalty If you’ve ever worried about ending up in “Google Jail” – suddenly losing rankings, traffic, or visibility after an algorithm update – you’re not alone. The good news is that you don’t need tricks, hacks, or loopholes to rank well. In fact, those are the fastest way to get into trouble. “Jail-proof SEO” is about building your search visibility the right way:No shortcuts, no shady

Learn a simple, numbers-based salary negotiation method you can reuse for any job or raise. BoostBC walks you through the math, scripts and a 1-page style worksheet.