5 Design Mistakes That Make Businesses Look Unprofessional | BoostBC

5 Design Mistakes That Make Businesses Look Unprofessional | BoostBC

Ensuring your business's online presence shows you are a professional, competent company is very important, especially for a small business trying to get off the ground. There are many mistakes first time business owners can make that bring down the professionalism of the website and in turn, the company. Here are 5 of the most common errors you want to avoid:

Inconsistent Branding: Using different fonts, styles and even vibes across your website and social media can not only look messy, but can be very confusing for potential clients. Consistent branding builds recognition and trust with potential clients. You want to make sure you are consistent across the web, with clear and distinct messaging.

Low Quality Images: Blurry or unprofessional looking photos on your website can make it appear novice and tacky. The visuals on your website are usually the first thing people notice so you want them to look good. To clients, it will appear you are not an experienced professional than they can count on. Investing in high quality images can make your business look credible and established.

Poor Typography: Using too many fonts, or fonts that are difficult to read, will make your website messy and unorganized. Typography should enhance your message, not distract from it. You want navigating your site to be straight forward for potential clients to find what they are looking for without being overwhelmed.

Poor Mobile Optimization: Just because your website works on a desktop computer does not mean you can sleep on the mobile web page. Most people use their phone far more than a computer so it is very important you have a site that works on both platforms. A site that does not work on a mobile device can quickly drive away potential clients.

Outdated Design: Using old, over used clip art or out of date stock images will make your business appear out of touch or behind the times. Clients could think you don't keep up on your online presence or worse, your services.

Your web page is often the first impression people will have of your business, and it is important it's a good one. We have all been there, unsure how to navigate the online world while also trying to keep up with the many other stressors when starting out. But thankfully, BoostBC is here to help.

BoostBC can build you a clean, professional, easy to navigate website that your clients will notice. We will make sure that your social media has consistent branding and consistent vibes to ensure your customers know exactly what they can expect from your business. Check out BoostBC and see how we can support your game plan and bring your vision to life.