How to Write About Your Small Business Without Feeling Awkward | BoostBC

If you’ve ever tried to write about your small business and thought, “This sounds weird” or “I don’t know what to say,” you’re not alone.

Many business owners love what they do, but struggle to talk about it. The good news? You don’t need fancy words, marketing jargon, or corporate fluff to sound professional.

This guide will walk you through how to write about your business in a clear, confident way, whether it’s for your website, social media, or emails. These are simple small business marketing tips that anyone can use.

Why Writing About Your Business Feels So Hard

Most small business owners aren’t trained writers. And when you care deeply about your work, it can feel awkward to talk about yourself.

Common struggles include:

• Not knowing where to start

• Overthinking every sentence

• Trying to sound “professional” instead of clear

Good small business copywriting isn’t about sounding smart. It’s about being understood.

1. Start With the Problem You Help Solve

One of the easiest website copywriting tips is this: Don’t start with yourself start with your customer.

Ask:

• What problem do they have?

• What are they frustrated or confused about?

• What are they trying to fix?

Example: Instead of: “I offer customized wellness services” Try: “I help busy people feel better without complicated routines.”

This makes your message feel helpful, not salesy.

2. Say What You Do in One Simple Sentence

If someone asked what you do, could you explain it in one clear sentence?

A good formula for how to describe your services is:

I help who with what so they can result.

Example: “I help small business owners get clear, simple websites so customers know what to do next.”

This sentence becomes the base for your homepage, bio, and social posts.

3. Write Like You Talk (Yes, Really)

You don’t need big words to sound professional. Clear, friendly language works better especially when writing for small business owners.

Try this:

• Short sentences

• Everyday words

• A conversational tone

If you wouldn’t say it out loud, don’t write it.

This approach makes your brand messaging feel natural and approachable.

4. Focus on Being Clear, Not Clever

Many people get stuck trying to sound unique or creative. But clarity always wins.

Before you publish anything, ask:

• Would a new visitor understand this?

• Is it obvious what I offer?

• Is it easy to read?

Clear writing builds trust which is the goal of good small business marketing.

5. Give Yourself Permission to Keep It Simple

You don’t need:

• A perfect brand voice

• A long “About Me” story

• Marketing buzzwords

You just need honest, helpful words.

Beginner marketing tips always come back to this: Simple writing connects faster than polished perfection.

You can always improve your copy later.

Learning how to write about your business doesn’t mean becoming a professional writer. It means explaining what you do in a way people understand.

When your message is clear:

• Your website works better

• Social posts feel easier

• Potential clients feel more confident reaching out

That’s the real goal, not sounding impressive, but being clear and human.

Start simple. Write like yourself. And remember: if people understand you, you’re doing it right.