How Local Businesses Can Dominate Google Search | BoostBC

How Local Businesses Can Dominate Google Search | BoostBC

Have you ever Googled yourself? How about your business? Are you the first one to pop up on a local search, or does the competition beat you to it? The reality is, if you are not showing up at or near the top of a Google search, you are losing customers. Thankfully, with a few tweaks, you can dominate the Google search.

Optimize Your Google Business Profile (GBP)

• Claim + Complete. Fill out the Google profile completely. Do not leave any questions unanswered or any boxes blank. You want to include all the information about your local business to ensure variations of the search will still find you.

• High Quality Visual Content. Upload new, quality photos and visual content regularly. Use photos of you, your storefront, your team, and your products.

Master Local SEO + Reviews

• Encourage Reviews. You want to encourage all your customer to leave a review, positive and negative. You also want to be responding to each review, this will increase your online engagement and move you higher up the Google list.

• Use Local Keywords. You want to be specific for the local searches. Use key words about your town, and about the Okanagan. Use a mix of service based key words like 'Kelowna web design' and 'affordable lawn care Okanagan'.

• Utilize Local Directories. Sign up for local directories, such as Okanagan Local or Gonzo Okanagan. This way, local key words will help clients find you.

Build Local Authority

• Local Backlinks. Find ways to be featured in other local businesses blogs, social media posts and on their websites. This will build your local credibility within the community. Recommendations by popular local spots goes a long way.

• Community Social Media. Be active on local social media pages, and post about events and others within your community. This will make sure you stay relevant and build your local keyword count.

Keeping relevant within the community will make sure you stay relevant for locals looking for services through Google. Get out, meet people and post about how awesome the local stomping grounds is. The more you connect and post about the community, the more Google and the public will see you as a trusted local company.

Of course, keeping up with SEO, content and online engagement can be overwhelming. BoostBC is here to help with your online presence, we can build or redesign your website, revamp your social media and boost your local SEO. We can make sure your business is seen by those who matter most.