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The Mid-Year Marketing Checkup: What's Working, What's Wasting Money, and What Needs a Boost by BoostBC
The Mid-Year Marketing Checkup: What's Working, What's Wasting Money, and What Needs a Boost by BoostBC Halfway through the year Can you believe we're already halfway through the year? While many business owners are focused on day-to-day operations, June is actually one of the best times to step back and evaluate your marketing efforts. A mid-year marketing checkup can help you identify what's delivering results, what's draining your budget, and where opportunities exist for
Jul 22 min read
Sun’s Out, Leads Out: Why Smart Businesses Keep Marketing All Summer Long by BoostBC
For many business owners, summer feels like the perfect time to ease off the gas. Vacations, longer days, and shifting customer routines often make marketing feel less urgent. But while some businesses slow down their online efforts, others see summer as a golden opportunity and they're capturing attention, leads, and sales while the competition goes quietThe reality is that your customers don't stop scrolling just because it's July.
Jun 262 min read
Sun’s Out, Customers Are Searching: Is Your Business Ready? by BoostBC
Summer is one of the busiest seasons for many local businesses. Whether you run a tourism company, restaurant, retail store, wellness practice, event service, or trade business, customers are actively searching online and making decisions faster than ever.
Jun 252 min read
What Is “AI Slop” and How Is It Affecting Your Business? by BoostBC
Artificial intelligence has made it easier than ever to generate content at scale. From blog posts and product descriptions to social media captions, AI tools can produce massive volumes of text, images, and even videos in seconds. But alongside this productivity boost, a new term has emerged: AI slop“AI slop” refers to low-quality, mass-produced content generated by artificial intelligence with little to no human oversight.
May 292 min read
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