The True Goal of The 4-Hour Workweek: Freedom Through Choice by BoostBC Wouldn't we all like to work towards a "New Rich" working long hours but choosing to automate your income to have more flexibility and freedom. The 4-Hour Workweek, Tim Ferriss challenges the traditional definition of success. Rather than chasing long hours, promotions, and a distant retirement, the goal of the book is to help you achieve the lifestyle of what Ferriss calls the “New Rich.” This group