The Mid-Year Marketing Checkup: What's Working, What's Wasting Money, and What Needs a Boost by BoostBC Halfway through the year Can you believe we're already halfway through the year? While many business owners are focused on day-to-day operations, June is actually one of the best times to step back and evaluate your marketing efforts. A mid-year marketing checkup can help you identify what's delivering results, what's draining your budget, and where opportunities exist for