The introduction of British Columbia's short-term rental registry and stricter oversight of vacation rentals has sparked plenty of discussion across Kelowna. While the new registration requirements were designed to improve compliance and help return housing units to the long-term rental market, the effects reach far beyond Airbnb hosts. Local businesses, hotels, residents, and visitors are all feeling the impact.

For many business owners, summer feels like the perfect time to ease off the gas. Vacations, longer days, and shifting customer routines often make marketing feel less urgent. But while some businesses slow down their online efforts, others see summer as a golden opportunity and they're capturing attention, leads, and sales while the competition goes quietThe reality is that your customers don't stop scrolling just because it's July.