Website Redesign vs. Website Optimization in 2026: Which One Will Make You More Money? In 2026, your website isn’t just a digital brochure it’s your top salesperson. But when conversions stall or traffic stops growing, many businesses face the same question: Do we need a full website redesign, or can we make more money by optimizing what we already have? The answer depends on your goals, your data, and how your site performs today. Let’s break down the difference with Boos